WE ARE NORTHSOUTH

NORTHSOUTH is a sports media brand working at the extremes - instant (NORTHSOUTH LIVE) or enduring (NORTHSOUTH STUDIO). We believe the most powerful connections in sport happen in two ways: in the heat of the moment, or through the stories that shape our culture. Nothing in between.

WHAT IS NORTHSOUTH LIVE?

NORTHSOUTH LIVE is a real-time, AI-powered media platform built for mass-participation events. We deliver high-quality race photos and videos to participants before they’ve crossed the finish line - powered by seamless camera-to-phone upload technology, advanced AI recognition, and above all, our core crew of elite sports photographers.

For organisers, NORTHSOUTH LIVE is an all-in-one media solution - same-day film coverage, premium marketing imagery, and live portal access to everything happening across the event.

OUR STORY

NORTHSOUTH was founded in 2015 by filmmakers and sports enthusiasts Jason Stirling and David Fletcher. After years spent capturing their own biking adventures around the world, it was a natural progression to turn the lens outward - toward people with far more interesting stories than their own. With a background in high-end sports media and a deep understanding of the athlete experience, they set out to bring elite-level production and instant media access to everyday participants.

Today, NORTHSOUTH has delivered over 10 million images to runners, riders, and adventurers across the globe - and has filmed marquee events including the New York and London Marathons.